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EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTRY
(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Read More
MARKETING OF LOCAL MADE PRODUCT
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Read More
IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINKS IN PORT HARCOURT
IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8... Read More
MARKETING OF LOCAL MADE PRODUCT
A CASE STUDY OF LOCAL MADE HAND BASS ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming imported goods has led the writer too question the effectiveness of the marketing of locally made... Read More
THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE
THE IMPACT OF MARKETING MIX IN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment of organisational objectives. There are numerous definitions of... Read More
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS;
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving... Read More
PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Read More
THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS
THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Read More
MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ENUGU) ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: - Determination of the extent marketing... Read More
EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS
” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian... Read More
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Business Plans & Feasibility Studies
HOW TO SUCCESSFULLY APPLY FOR BUSINESS GRANTS
INTRODUCTION If you are looking to open a business of your very own, you are not alone. Every year more and more people make the decision to stop working to make other people rich and to start their own businesses. For most of them, having the start-up capital that is needed is harder than one might think. Small business grants are often a hot... More
- Type:Business Plan
- Pages:38
FEASIBILITY STUDY ON CASSAVA FARMING
INTRODUCTION This feasibility study is centered on cassava farming in oronigbe oriowo local government area, Edo State Nigeria, between January/March 2018.The business will be a own Eseosa cassava farm venture registered under coperate affair commission (CAC) business wholly owned by ME with the intention of recruiting young youths in... More
- Type:Business Plan
- Pages:21
A FEASIBILITY STUDY REPORT ON THE SETTING UP OF A 200 CAPACITY SNAIL FARM
ABSTRACT A feasibility study report on the setting up of a 200 capacity snail farm enterprise at Koro farm garden, Gure town in Bori, Rivers State, Nigeria was conducted to determine if the business idea was feasible and to assess its impacts on the people. The business was named Evergreen Snail Products and Services Nigeria Limited (ESPS).It made... More
- Type:Business Plan
- Pages:29
FEASIBILITY REPORT ON STARTING A FISH FARM WITH A CAPITAL BASE OF N500,000
INTRODUCTION Fish constitutes about 41% of the total animal protein intake by the average Nigerian hence there is great demand for fish in the country. Nigeria requires about 2.66 million metric tons of fish annually to satisfy the dietary requirement of its citizens which are about 150million in number. Regrettably, the total aggregate domestic... More
- Type:Business Plan
- Pages:6
FEASIBILITY REPORT OR ESTABLISHING A SMALL SCALE OIL PALM MILL
EXECUTIVE SUMMARY GENERAL CONSIDERATION This feasibility report makes a case for the establishment of small scale oil palm processing oil (the Mill) in Edo State along Benin Ekpoma Road. The Millwill use palm fruits and palm kernel nuts to produce crude palm oil (CPO), palm kernel oil (PKO), and palm kernel cake (PKC). The case for feasibility of... More
- Type:Business Plan
- Pages:29
HOW TO START AND RUN A SECONDARY SCHOOL
The Secondary School Business Plan is a comprehensive Business plan that will assist you with all the needed ideas and plans to start a successful Secondary School business and to also help you in raising capital from any bank or other investors for your new soap company. Advantages of The Business Plan: The Business Plan is fully Updated... More
- Type:Business Plan
- Pages:23
HOW TO START A COLD ROOM BUSINESS
oday, I would be discussing about how to start a cold room business. After meeting up basic business start up requisite, you can decide to design cold room yourself, so the business plan attached can help you on how to build a cold room. However, below are some key steps you need to follow to start a cold room... More
- Type:Business Plan
- Pages:11
PALM KERNEL OIL PRODUCTION BUSINESS PLAN
The Palm Kernel Oil Production Business plan 2018 is a comprehensive palm kernel oil processing business plan and feasibility study that will assist you with all the needed ideas and plans to start a successful Palm Kernel Oil Processing business. This Palm Kernel Oil Business plan will help you with: Contacts of Palm kernel oil extraction... More
- Type:Business Plan
- Pages:35
POULTRY FARM BUSINESS PLAN
Poultry Farm business plan in Nigeria is most likely a standout amongst the most lucrative businesses in Nigeria particularly when it is setup correctly. This part of animals farming exhibits one of the finest opportunities for business people to make huge profit. This business plan contains the major things you need to know, to enable you start... More
- Type:Business Plan
- Pages:11
BAKERY BUSINESS PLAN
TABLE OF CONTENT 1.0 Executive Summary Bakery Business Plan 1.1 Objectives 1.2 Mission 1.3 Keys to Success 2.0 Company Summary 2.1 Company Ownership 2.2 Start-up Summary Table: Start up Bakery Business Plan Chart: Start-up 3.0 Products and Services Bakery Business Plan 4.0 Market Analysis Summary 4.1 Market Segmentation... More
- Type:Business Plan
- Pages:11
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